•November 2, 2009 • Leave a Comment

Paper Rad




Bling Assignment

•October 27, 2009 • Leave a Comment


Poster Assignment

•October 27, 2009 • Leave a Comment


metaphor and cliche

•September 14, 2009 • Leave a Comment

Wonderful Wikipedia defines metaphor as:

A figure of speech concisely comparing two things, saying that one is the other.


Butterflies are often used to signify life, or rebirth.

It defines cliche as:

A saying, expression, idea, or element of an artistic work which has been overused to the point of losing its original meaning or effect, rendering it a stereotype, especially when at some earlier time it was considered meaningful or novel. The term is frequently used in modern culture for an action or idea which is expected or predictable, based on a prior event. It is likely to be used pejoratively. A cliché may sometimes be used in a work of fiction for comedic effect.

One can consider a cliché to be a sort of stereotypical instance of a category of concepts.


Using sex to sell, has become a very cliche marketing technique, used repetitively in todays advertising industry.

the AD

•September 9, 2009 • Leave a Comment

Zenith Ad

This is an old Zenith watch ad that I found on google. What I find successful about this ad is that it has taken something that would normally be very flat and uninteresting, and changed the point of view to give it a new shape and a sense of movement within the object.

The angle of the watch face going back in the picture plane leads the eye to the top of the ad, while the watchband brings you back down to the center. From this perspective the viewer is led around the entire ad much easier than if it had been from straight on.

Using the color red in an otherwise black and gray picture helps to draw the consumers attention to the digital second hand, stating how accurate the watch is. A change in perspective, and different use of shape and color can help a potentially boring advertisement become much more interesting and effective.

top 5 favorite favoites

•September 5, 2009 • Leave a Comment

Space Gate Zoomin

•August 26, 2009 • Leave a Comment

galaxy 1This is an image from a program called XaoS. I used a starfield filter, and turned on the autopilot feature, which made the image move around and zoom in and out. I opened grab and captured images as they were zooming about and such. This one was the most radical, as determined by me.